User Pain Points
Marketing and sales teams cannot clearly see which channels or campaigns actually generate qualified pipeline and revenue.
Data lives in separate tools, leading to inconsistent reports and conflicting “sources of truth.”
Decision-makers rely on gut feeling or vanity metrics instead of revenue-focused performance insights.
1
Implement multi-touch attribution models that tie leads, opportunities, and deals back to specific campaigns and channels.
2
Centralize reporting by integrating CRM, ad platforms, web analytics, and revenue tools into one unified system.
3
Build role-based dashboards for marketing, sales, and leadership to track ROI, CAC, LTV, and funnel performance.
Insights
Robust attribution and reporting reveal where to cut wasted spend and where to double down for higher ROI.
Shared visibility into revenue impact improves alignment and accountability between marketing and sales teams.
Over time, data-driven optimization of channels, messages, and audiences compounds into sustained revenue growth.